Flipkart, India’s homegrown e-commerce marketplace, hosted the Glam Up Fest in Mumbai on June 16, 2023. Parineeti Chopra, Kajal Aggarwal, Krystle D’Souza, Bhuvan Bam and over 300+ influencers attended the event. The grand unveiling of ‘Kajal’ by Kajal Aggarwal and ‘BB Range’ by Bhuvan Bam added an extra layer of oomph to the glamorous extravaganza. The event also offered insights into India’s beauty landscape through focused panel discussions.
The Glam Up Sale will be live on Flipkart from 16th-18th June, offering a wide selection of beauty and personal care products. Brands such as MyGlamm, Secret Temptation, LOreal, Lakme, Mamaearth, Minimalist, The Man Company and Yardley London will offer attractive deals. The Glam Up Fest was an on-ground event featuring technology-led features such as Virtual Try On and Skin Analyser.
The Glam Up Fest was an on-ground event featuring technology-led features and a dedicated zone for influencer participation. Speaking about the event, Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said, “With the Glam Up Fest and Glam Up Sale, we are confident in propelling our partner brands towards an even more remarkable growth trajectory.”
