Flipkart announced the strengthening of its ‘Kirana Delivery Program’, which helps onboard local general trade stores as delivery partners. This festive season, Flipkart has strengthened its Kirana delivery program with more than 100,000 Kirana partners from across the country that will deliver millions of shipments during the festive season. To help kiranas onboard and be active participants in the festive season, Flipkart started months ahead through contactless onboarding aided by online application forms inviting kirana partners to directly upload their details along with required documentation.
Last year, more than 10 million deliveries were made by these specially trained Kirana partners during the festive season. Flipkart started the program to help local stores and shops in 2019, and since then, has invested consistently to get these businesses ready for making deliveries. With a 100,000 strong Kirana delivery network which doubled from last year, Flipkart is further strengthening its last-mile network and reach, especially in pin-codes and towns that are difficult to reach and creating opportunities for digital upskilling as well as additional income for kiranas.
