Flipkart has entered into a partnership with Max Fashion. This partnership assumes significance, as the country prepares for the festive season and Flipkart prepares for its annual Big Billion Days, focusing on bringing India’s best fashion brands and collaborating with them to bring the best styles for consumers. The collaboration between the two brands will offer a wide selection of the latest fashion by bringing value to millions of consumers. With more than 375 stores in 130 cities across the country, Max is the single largest player in India. Through this partnership, Max Fashion will be able to get wider market access and make their products across categories including accessories, footwear, womenswear, menswear, and kidswear. The Max Fashion store on Flipkart will have more than 13,000 new styles and the majority of them under Rs 1,000 price point. This partnership with Flipkart enables Max to further democratise fashion by enabling the brand to reach out to a wider array of shoppers through Flipkart’s excellent reach in smaller towns and cities.
