A social commerce platform from Flipkart, Shopsy continues to reach the remotest corners of the country. With people increasingly prioritizing their physical and mental well-being by making healthier life choices, a similar shift in their shopping trends has been seen in the city of Karimpur (West Bengal). Given the wide range of value-based products that are available on Shopsy, customers from Karimpur are purchasing items majorly related to baby care and personal care, indicating the sustenance of conscious shoppers in the city.
Sellers in Karimpur have garnered a 9X growth in their sales over the past month. Among many other categories, the parent cohort has contributed to a 4X increase in traction with products such as baby cereal and infant foods emerging as frontrunners followed by the women consumer cohort at 3X with health drink mixes contributing greatly to the city’s growth.
Shopsy aims to continue its endeavor to offer an expansive range of quality and engaging products for customers at affordable prices, while being a value-based and reliable platform. Leveraging their local network, Shopsy users are able to share catalogs of Flipkart’s wide range of products over social media and communication apps to conduct business. Shopsy strives to deliver on its promise of building a community that truly democratizes commerce in the country, since its launch in July 2021 with the aim to make digital commerce accessible across India through a zero-commission marketplace.
