India’s most loved international trend-focused brand from Los Angeles, California Forever 21 unveiled its first flagship store in Imphal and 3rd in the Northeast. The brand aims to increase its footprint in the Northeast states and it is licensed by Aditya Birla Fashion and Retail Ltd. in India and SAFTA countries.
The store spread across 4,500 sq ft and offered the latest seasonal trends and collaborations. The Forever 21 x Hello Kitty collaboration, an entire collection inspired by the Hello Kitty & Friends characters. The store also features a series of collections styled for young and trendy men. It celebrated the grand launch with a host of celebratory activities, including consumer engagement, special offers, and also a live band performance by Innocent Eyes & Life in Limbo.
The Business Head (India) at Forever 21 Mr. Mukesh Soni said, “Now runway trends from Los Angeles are within reach to the fashionable young Indian consumer at Forever 21’s hallmark ‘sweet prices’.”
