The country’s greenest, greatest outdoor music festival has nestled in the valleys of Ziro, Arunachal Pradesh. Ziro Music Festival is coming back after a hiatus of two long years andpartnered by Signature Packaged Drinking Water as the Conscious Partner, it promises to be bigger and better.
The 4-days-long music festival will be the first big-ticket music festival to be resuscitated after 2 long years. Ziro Festival of Music encourages and brings to fore the most authentic expressions from the world of music and provides a platform for local as well global indie talent. Partnering the festival in this endeavor is Signature Packaged Drinking Water, which celebrates people being authentic rather than chasing an ideal unattainable world, and therefore own their Signature.
At the festival, audience will witness a one-of-its-kind Signature Danyii(Day) Stage that is a celebration of the rich heritage of the tribes of the region. Ruchira Jaitly, Executive Vice President and Portfolio Head, Marketing, Diageo India, said “Signature is delighted to partner with Ziro for a memorable experience in one of the most unique parts of India, which is both enjoyable and mindful for our consumers.” Signature Packaged drinking water invites people to reconnect and exhilarate in nature’s authentic experiences whilst ensuring a greener planet for future generations.
