Vi, the new brand born through the integration of two of India’s most loved telecom brands – Vodafone and Idea, launched GIGAnet, India’s strongest 4G network. India’s leading telecom operator, Vodafone Idea Limited has set up a world-class network with largest spectrum portfolio, huge capacity, and built on many principles of 5G architecture that help in delivering a superior network experience. GIGAnet is future fit and promises a stronger, better and faster network. VIL’s 4G population coverage now reaches nearly 1 billion Indians and the company continues to invest in 4G to increase coverage and capacity. VIL has successfully deployed new age technologies and these network investments have delivered a significant capacity uplift and enabled VIL to offer fastest 4G speeds in many markets including metros as per Ookla.
GIGAnet from Vi is being introduced to mobile phone users in India through a high decibel creative campaign on TV and Digital. The campaign portrays GIGAnet as the network that is in tune with the needs of the customers in the ongoing disruptive times. The campaign surrounding the unveiling and familiarization of GIGAnet will keep the excitement going for consumers during the IPL 2020, the live broadcast of which is being co-presented by Vi on Star Sports.
