Zydus Wellness has launched a strategic consumer engagement initiative, ‘Energy Ka Gola’, aimed at reinforcing Glucon-D’s market leadership in the glucose-based beverage segment during India’s fluctuating summer. The campaign is targeting over 10,000 children across Kolkata, Mumbai, Hyderabad, and Lucknow with the distribution of 700+ kgs of Glucon-D-infused ice golas in Orange, Mango, and Nimbu Pani flavours, served at 100+ playgrounds and stadiums.
Positioned as a functional refreshment solution, the initiative addresses the need for instant energy and immune support among active children exposed to heat, humidity, and monsoon swings. Packed with glucose and Vitamin C, Glucon-D’s formulations are designed for rapid absorption — a key differentiator during energy-depleting conditions.
In Kolkata, the campaign has seen high traction at locations such as Lichu Bagan, Central Jail Ground, and Belgharia Athletic Club. With the city experiencing alternating spells of heatwaves and rainfall, the local market has responded positively. Influencers like foodyybar and through mypinkwindow have amplified consumer awareness, boosting brand visibility and engagement in key neighbourhoods. Tarun Arora, CEO, Zydus Wellness, said, “With Energy Ka Gola, we’re fusing tradition with science to meet evolving summer needs, while reinforcing Glucon-D’s role as a trusted energy partner for India’s children.”
