A new integrated marketing campaign has been launched by GoDaddy Inc. to encourage small local businesses in the country to create an online presence for their business. Aligned with the government’s ‘Vocal for Local’ mission, GoDaddy aims to support local businesses by helping them build their own website easily and at an affordable price. For this campaign GoDaddy will be working with its current brand ambassador in India and one of the world’s most renowned cricketers, MS Dhoni. He will be seen in the character of Bijness Bhai, a helpful business mentor, guiding and encouraging small local business owners to build their presence online to reach a larger set of customers and grow their ventures successfully.
The campaign will be available in seven Indian languages that will help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country. GoDaddy offers an integrated suite of online products ranging from domain names, hosting, website building, email marketing, security protections and an online store. Currently one of the TVCs has been released on GoDaddy’s official social channels, and will be live across TV and other digital platforms in the coming few days.
