Godrej Yummiez, a brand of ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), expandedits vegetarian portfolio with the launch of Godrej Yummiez Crispy Potato Starz. This new product is a unique star-shaped, crunchy snack, made with high quality potatoes using advanced Individual Quick Freeze (IQF) technology that keeps it fresh for long without any addedpreservatives.Being the third launch in vegetariancategory this year after paneer pops and mix veggies, thisportfolio expansion is slated to boost theoverall growth for Godrej Yummiezby upwards of 30% in FY 23.
The Godrej Yummiez portfolio consists of more than50 veg and non-vegproducts, including Nuggets, Burger Patties, Salami, Sausages, Kababs, Sweet Cornand Green Peas, among others.Godrej Yummiez Crispy Potato Starzis the new addition to the existing wide range of products.
It will be produced in our state-of-the-artFSSC 22000 certified (highest food safety standard)Ludhiana based facility. Commenting on the new launch, Abhay Parnerkar, Chief Executive Officer, Godrej Tyson Foods Ltd., said, “More importantly, it disproves the notion that preservatives are a necessary component of frozen foods.We aim to have presence of Godrej Yummiez Crispy Potato Starz in 7000+ general and modern trade outlets in one year.”
