Harpic under its flagship initiative ‘Mission Swachhta aur Paani’ started the week with an 8-hour long telethon on World Toilet Day showcasing its commitment towards safer toilets for all and the need for a behavioral shift towards clean and hygienic toilets. After three successful years of Harpic’s biggest long-term campaign, the initiative is pivoting towards a resurgence in the sector of health, hygiene, and sanitation by making the cause bigger and more inclusive with Harpic Mission Swacchta aur Paani –‘Milkar Le Ye Zimmedari’.
‘Mission Swachhta aur Paani’, Sanitation for All campaign is a movement that upholds the cause of inclusive sanitation where everyone has access to clean toilets. It advocates equality for all genders, abilities, castes and classes and strongly believes that clean toilets are a shared responsibility. This is a pledge to keep India Samagra Swachh, to protect communities from diseases, fight for sustainable sanitation and access to safe toilets.
The campaign also declared a call to citizens from across the country to share their thoughts on what could be a 5-point behavioral change mandate for the nation. Ravi Bhatnagar, Director – External Affairs and Partnerships, Reckitt – South Asia said, “Through this initiative, today we are taking forward the main theme of World Toilet Day 2022, that is, making the invisible, visible”.
