The celebration of the harvest festivals holds immense significance in India. Keeping the festive spirit at the pinnacle, Snapchat has launched an AR gaming lens and a host of new AR lenses to celebrate the spirit of Lohri, Makar Sankranti, Magh Bihu, PeddaPanduga, PoushParbon, and Pongal in a fun and interactive way. These new regional lenses are set to capture the joy of this festive period, the onset of spring, and express our gratitude for the opulent harvest for the year.
With the launch of a new ARkite game,Kite Mania, created by Snap Lens Creator Tanishqua. Snapchat this year has taken the localization of its lenses to the next level. To give a more personal touch to celebrations, Snapchatters can also use the celebratory Makar Sankranti-themed lens featuring the warmth of the Lohri capturing key the popular regional elements like Bonfire for Lohri and the sweetness of West Bengal’s PoushParbon with vibrant AR lenses created by Snap Lens Creator Ishpreet Singh, TilLadoos and vibrant kites panning the blue sky.
From lenses on Assam’s Magh Bihu festival to Andhra Pradesh’s and Telangana’s PeddaPanduga, Snapchat is taking festivities to newer heights. For Pongal, Snapchatters can send wishes to their loved ones through a bright lens with beautiful motifs, featuring the decadent pots of delicious staple Payasam.
