HDFC Life has launched a campaign – #Decision2Protect. This campaign is a customer testimonial-based campaign that intends to showcase the need for term plans through the stories and experiences of the policyholders, narrated by the policyholders themselves. HDFC Life’s new #Decision2Protect campaign explores real-life examples of people who ensured that their loved ones are able to tide over any eventuality that might come their way.
As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan. This exercise not only offered insights but also brought to the fore powerful stories that are relatable to a larger audience, which in turn created the foundation for the testimonial campaign. Earlier, HDFC Life launched a protection campaign to drive awareness of HDFC Life’s Click 2 Protect term offerings. This latest campaign will take it a step further and showcase not only the need for term plans but also how they have changed the lives of real people. The campaign will be promoted across multi-media platforms with focus on Television, DTH and Digital.
