Ujjivan Small Finance Bank has launched Hello Ujjivan, India’s first mobile banking application with 3 V’s – voice, visual, vernacular-enabled features – to provide banking access to individuals who have limited reading and writing skills. The app is designed to instil banking habits in our MicroBanking and Rural customers who are digitally challenged.
Hello Ujjivan, co-created with Navana.AI, is accessible by voice in eight regional languages, including Hindi, Marathi, Bengali, Tamil, Gujarati, Kannada, Oriya, and Assamese. Customers can speak to the app in their native language to perform banking transactions and access services such as paying loan EMIs, opening FD and RD accounts, transferring funds, checking account balance, and updating passbooks, among others. The app’s intuitive AI and machine learning capabilities enable it to comprehend customers’ unstructured banking requests and provide the desired result.
The app addresses the digital divide on the banking needs, aspirations, and behaviours of the MicroBanking and Rural customers. Ujjivan SFB is utilising its 600 branches and close to 9000Microbanking and Rural Banking staff to educate the customers on using theHello Ujjivan app. Speaking on the launch, Mr. B A Prabhakar, Chairman of Ujjivan Small Finance Bank, said, “This application also demonstrates our dedication to promoting financial literacy and independence across all social strata.”
