One of India’s leading wellness brands, Himalaya Wellness Company launched its 7th edition of ‘Ek Nayi Muskaan’ in Bengaluru.Muskaan is the flagship social impact initiative that aims to create awareness on the condition of cleft lips and palates in children. This initiative has been co-created and implemented in partnership with Smile Train, the world largest cleft-focused NGO dedicated to spreading awareness on cleft deformities and supporting this facial birth difference and supporting 100% free cleft surgeries and comprehensive cleft care for the underprivileged.
To commemorate the launch this year, Himalaya, organized an event to address the societal stigma that children face due to cleft and bring about a change in society to recognize that children with clefts can live full and healthy lives. The event saw many engaging activities such as gaming zones, art workshops, and interactive installations for children. Through this initiative, Himalaya Wellness Company and Smile Train India are working to spread awareness about the birth condition that affects one in 700 births in India, but still faces a shocking lack of awareness among much of the population. This initiative also seeks to support families by providing free cleft treatment for children in need across the country.
In partnership with Smile Train, Himalaya Wellness Company has been on the mission to spread the joy of smiles since the start of this initiative in 2016. Together, they have enabled nearly 1,100 cleft repair surgeries so far and helped in bringing smiles to the faces of these children.
