Himalaya Wellness Company, a leading holistic wellness company, has partnered with the Deshapriya Park pandal in Kolkata, West Bengal, to launch its new Turmeric range during the Pujo celebrations. The partnership is part of the “HaldiChalchitra” initiative, which aims to highlight the purity of Haldi this Pujo. The company has strategically placed its latest assets at the Deshapriya Park pandal, ensuring their Turmeric range stands out amidst the festivities.
The pandal featured traditional Chalchitra paintings, a folk art form, behind the Durga idol, resonating with the essence of the Himalaya Turmeric range. The pandal also featured the vivid imagery of the new Turmeric range packs. Turmeric, or haldi, holds significance in Durga Puja rituals, symbolizing purification and protection. The new turmeric range by Himalaya offers a variety of products, including face wash, face pack, face scrub, face serum, face cream, and sheet mask, all utilizing the power of Svarasa extraction, as prescribed in Ayurveda.
Gayatri Kabilan, Category Manager, Himalaya Wellness Company, said, ” With our ‘Haldi-Inspired ’Pujo installation and the backdrop adorned with the Turmeric range packs, we aim to resonate with the heart of this celebration”.
