H&M India launches its linen collection which features fresh classics and captures the essence of comfort and effortless ease. The campaign featured singer and songwriter Armaan Malik.
The aim of the campaign is to motivate us to become the flow instead of going with the flow. The key garments are the linen long sleeve shirts, the linen tees, relaxed fit resort shirts, along with pull-on trousers and shorts both in relaxed fits.
The silhouettes and colours give the collection a fresh and light feel through neutral shades along with playful prints. The campaign film shows Armaan Malik lounging around the beach on a wonderful breezy afternoon. Donning various pieces from the collection in soothing neutral and pastel tones, the linen edit is the perfect addition to his summer wardrobe. The collection starts from INR 699 and will be available from the 14th of April in all H&M stores as well as online on hm.com and Myntra.
The Regional Marketing & Communications Manager of South Asia Amit Kothari said, “We’re very excited to collaborate with Armaan Malik for H&M India’s linen campaign that truly celebrates the uniqueness in each one of us.”
