Honda Motorcycle & Scooter India (HMSI) has brought a wave of awareness in Tinsukia and Dibrugarh, Assam, through road safety awareness campaign organized in St. Stephen’s Higher Secondary School (Tinsukia) and St. Mary’s Higher Secondary School (Dibrugarh) where participants turned into road safety champions, steering conversations around mindful riding, smart choices and shared responsibility. The campaign engaged over 2400 participants led by HMSI’s trained road safety instructors. Designed to be as dynamic as the youth it engaged, the campaign featured interactive learning through games, quizzes, sessions on two-wheeler safety, traffic rules and responsible road behaviour.
From trying on helmet and the right way to understanding blind spots, all the participants got a hands-on taste of what it means to ride safe and stay alert. The message was simple and clear: Safety begins with a mindset change. Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety: In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.
HMSI’s National Road Safety Awareness program made learning fun yet scientific through: SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes. 1) PRACTICAL LEARNING, 2) INTERACTIVE SESSION, 3) EXISTING DRIVERS HONING RIDING SKILLS. HMSI also recently launched its innovative digital road safety learning platform, E-Gurukul. Any school interested in accessing this information can contact Safety.riding@honda.hmsi.in.
For more information, contact: mailto:corporate.communications@honda.hmsi.in.
