HomeLane, a technology and AI-enabled home interiors brand, has launched its first experience centre in Bardhaman on GT Road, expanding its presence in West Bengal and strengthening its focus on Tier II and Tier III markets. Spread across 1,500 sq. ft., the centre offers modular kitchens, wardrobes and complete home interior solutions, with hyper-realistic displays, personalised designs, technology-enabled consultations and transparent pricing. The facility is powered by Space Craft, Home Lane’s AI-enabled design platform, which allows customers to visualise layouts and finishes through immersive 3D designs and receive instant pricing. The Bardhaman expansion comes as demand for organised interior solutions grows beyond major metros, with homeowners increasingly seeking transparency, quality assurance and predictable execution timelines. HomeLane is expanding through its FOFO model and plans to reach 100 FOFO studios this year.
In Bardhaman, the launch reflects the city’s growing importance as an emerging urban consumption and services market. The availability of organised interior services could cater to homeowners seeking professionally designed spaces, while increasing competition may encourage greater transparency and standardisation in the local interiors sector.
The centre has been established in partnership with Subhajyoti Bhattacharya and Debojyoti Bhattacharya. Chief Guest Debadrita Basu, along with HomeLane representatives and members of the local business community, attended the launch. HomeLane said its offering includes factory-backed manufacturing, a 45-day delivery guarantee, a 10-year material warranty and end-to-end project management support.
