Re-emphasizing the need to build a culture of safe riding habits in India, Honda Motorcycle and Scooter India (HMSI) took forward its National Road Safety Awareness Campaign in Bijni, Assam. HMSI’s two-day camp at Bijni College in Bijni spread awareness on safe riding practices to more than 2500 college students and staff members, using age-appropriate road safety learning programs to enhance retention. Road Safety is a global priority for Honda.
HMSI’s National Road Safety Awareness program made learning fun and scientific through a scientifically designed learning module, practical learning, interactive sessions, existing driver honed riding skills, and fun educational activities like road safety games and quizzes. Honda also conducted fun educational activities like road safety games and quizzes on a daily basis to help students and school staff members learn more about road safety while having fun and engaging learning experiences.
Mr. Vinay Dhingra – Senior Director, HR, Admin, IT & Corporate Affairs, Honda Motorcycle & Scooter India said, “With this campaign, we aim to cultivate the right road safety habits amongst the new and upcoming riders as well as help them in understanding the importance of using the roads safely.”
