Huggies, the iconic brand by Kimberly-Clark, launches its new campaign #SahiWaliFeeling in its quest to partner with new moms in their inexplicable expedition of ‘motherhood’. With the understanding that mothers are constantly reeling under the pressure of perfect parenting, the brand aims to champion the power of a mom’s instinct by advocating the belief that #MomWaliFeelinghai #SahiWaliFeeling.
Introduced through a TVC, the launch of the campaign will be supported by a high decibel integrated marketing overture, rooted in the product promise of softness and brand philosophy of further tightening the bond between a mother and her baby through the ties of trust and assurance.
With its bubble-bed technology and absorption of upto 12 hours, Huggies Wonder Pants keeps the baby’s skin dry and comfortable overnight. The diaper also comes with a next generation waistband that is delicately designed to protect the baby’s waist against red marks, making it hassle-free for mommies all around.
