Huggies – Kimberly-Clark’s iconic brand has launched its new awareness campaign underlining the innate goodness of organic cotton that forms a vital ingredient of Huggies® Nature Care. With its attributes rooted in the efficacy of organic cotton, the premium diaper pant by Huggies® Nature Care, is designed for safeguarding a baby’s delicate skin.
In pursuit of its philosophy of always having a parent’s back, the brand is aiming to further empower them with knowledge while boosting their confidence in the choices they are making for their baby. Commenting on the campaign, Saakshi Verma Menon, Marketing Director, Kimberly – Clark India said, “This campaign reiterates the company’s purpose of championing better care which remains the number one priority across our product variants”.
Keeping up with the tech-savvy parents, the digital film will be supported by a robust social media campaign seeded in the product promise of providing nature’s gentle protection to babies while emulating the brand philosophy of strengthening the bond between a parent and a baby through ties of trust and assurance.
