Hindustan Unilever Ltd (HUL) has launched ‘BinBoy’ campaign that looks to inspire individuals to segregate household waste at source and ensure that waste stays out of the environment and in the circular economy. The ‘BinBoy’ campaign through its child protagonist ‘Appu,’ aims to drive behaviour change among citizens and urge them to segregate waste at homes and residential societies. Through an engaging narrative and thought-provoking dialogue, the campaign draws attention to the seriousness of mixedwaste disposal and need for immediate action.
HUL has achieved 100% plastic waste collection. The Company has facilitated environmentally safe disposal of more than 1.1 lakh tons of post-consumer-use plastic waste covering over 160 locations including large towns, small cities & gram panchayats through our collection partners. HUL has also partnered with the United Nations Development Programme (UNDP) for end-to-end waste management projects in Mumbai, right from collection to segregation and recycling, including behavior change. Speaking on the campaign Sanjiv Mehta, Chairman and Managing Director, Hindustan Unilever Ltd says, “We believe that our latest campaign with a child protagonist will inspire and unite citizens to create a waste-free, greener tomorrow’’.
