The International Cricket Council (ICC) and Coca-Cola are thrilled to announce an eight-year global partnership encompassing ICC World events across all three formats, up until the end of 2031. The signing ceremony at the ICC’s headquarters marked a historic milestone for Coca-Cola’s commitment to sports, confirming their eight-year partnership as a Global Partner for the ICC, marking one of the longest-ever associations formed with a single brand, spanning 13 years (2019-2031).
The Coca-Cola Company is set to become exclusive non-alcoholic beverage partners for all major international cricket events, including the ICC Cricket World Cups, ICC T20 World Cups, and ICC Champions Trophies, until the end of 2031.
The partnership will include major international events every year and a World Test Championship Final every two years. ICC Chief Commercial Officer, Anurag Dahiya said: “This partnership not only celebrates our sport’s expansion but also promises innovative opportunities to enhance our fans’ experience worldwide.” Adding to that, Bradford Ross, VP Global Sports and Entertainment Marketing & Partnerships at The Coca-Cola Company, stated, “We endeavor to continue to delightconsumers with our diverse portfolio and create unique experiences for fans.”
