ICICI Prudential Life Insurance has launched an innovative term insurance product ‘ICICI Pru iProtect Return of Premium’, a customer-centric proposition offering life-stage based cover wherein the quantum of life cover is automatically adjusted based on the customer’s life stages. The ICICI Pru iProtect Return of Premium offers return of 105% of all premiums paid on survival, besides providing cover against 64 critical illnesses, one of the highest in the industry. It offers two variants – Life Stage Cover and Level Cover.
The Life-stage Cover is ideally suited for customers who seek adequate life cover across their life stages. Also, it offers customers the flexibility to get 105% of the premiums paid back at an early age of 60 or 70 years with continued protection till the end of the policy term or at maturity, as per the customer’s choice. Mr. Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance, said, “This dovetails into our vision to build an enduring institution that serves the protection and long-term saving needs of the customers with sensitivity.”
