ICICI Prudential Life Insurance has launched a new participating savings product, ‘ICICI Pru Sukh Samruddhi,’ which provides customers with dual benefits of guaranteed benefits and growth potential in the form of bonuses. Besides, the life cover continues for the entire duration of the policy, including the income period, providing financial security to the family.
The innovative feature of ‘Savings Wallet’ allows customers to accumulate and grow the income, instead of taking it as payment.
This accumulated corpus can be withdrawn from the ‘Savings Wallet’ in part or in full at any time during the policy term. This feature can enable customers to meet their changing financial needs as per their lifestage. The last couple of years has been very challenging for individuals resulting in customers’ preference to opt for savings products which enable the fruition of financial goals with guaranteed benefits. Early visibility of the maturity corpus equips customers to plan their lives better. ICICI Pru Sukh Samruddhi not only offers customers a guaranteed maturity benefit, the annual bonuses (as and when declared) can go a long way in further beefing up their accumulated corpus. Mr. Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance, said, “ ICICI Pru Sukh Samruddhi has been specifically designed to enable the fruition of the customers’ financial goals.
