IPRU Edge, a mobile app offered by ICICI Prudential Life Insurance exclusively for its advisors, has led to a 37% increase in their productivity in H1-FY2025, resulting in higher earnings for them. Importantly, 98.1% of agents using IPRU Edge were paid commissions on the same day.
ICICI Prudential Life is the first life insurer to pay out commissions on the same day to select distributors. The company has a network of over 2 lakh advisors, and approximately 61% of the company’s top advisors are now actively using the app, which is helping them grow their business.
In H1-FY2025, the company recorded a 49% year-on-year increase in retail-weighted received premium from its agency channel, this showcases the convenience offered by the app. Mr. Rajiv Arora, Chief of Sales, Proprietary Channel, ICICI Prudential Life Insurance, said, “Our mobile app, IPRU Edge, has enabled our agents to grow their business.” We have also implemented technology solutions which has enabled us to issue approximately 50% of the policies on the same day for the savings business segment in H1-FY2025.
