Retail-focussed non-banking financial company IIFL Finance has launched the ‘Sapna Aapka Loan Hamara Campaign’ with top actress Tamannaah Bhatia as a part of its pan-India marketing outreach. IIFL aims to reach 350 million+ consumers with its offerings over the next six months through the campaign and improve its leadership position in gold loan, home loan, business loan, and microfinance loan segments.
The large-scale country-wide marketing campaign is running across TV, digital, cinema, Radio and prints media among others. The campaign is aimed at the unbanked and under-banked segment of customers with growing credit needs.
IIFL Finance serves over 8 million customers. IIFL Finance launched ‘Sapna Aapka, Loan Hamara’ to become a loan provider of choice for millions of small entrepreneurs and individuals. The campaign directed by Himanshu Tiwari communicates ‘Seedhi Baat’ in an entertaining and insightful manner. The film positions IIFL Finance as the go-to brand when it comes to any type of loan. The NBFC signed Tamannaah Bhatia as their brand ambassador earlier this year. Mr. Manav Verma, Chief Marketing Officer at IIFL said, “The ‘Seedhi Baat’ or ‘straight talk’ is the underlying theme of all our business dealings and brand philosophy.”
