Royal Stag Boombox, in partnership with Viacom18, is poised to introduce an entirely fresh musical genre where the harmonious essence of Bollywood converges with the gritty world of hip hop, giving birth to the authentic sound of the contemporary era. Music possesses the remarkable ability to stir emotions in individuals spanning various age groups, rendering it a pivotal facet of Seagram’s Royal Stag’s fervent pursuits.
In the spirit of embracing the ethos of ‘Living it Large’ and after captivating multitudes of music enthusiasts in locales like Manipal, Bhubaneshwar, Pune, Indore, and Dehradun through its distinctive on-ground encounters, Royal Stag Boombox embarks on its next chapter with the unveiling of four original music videos. The fourth in this series is an exceptional collaboration between the soulful crooner, Neeti Mohan, and the prodigious rapper, EPR.The most recent track, ‘Imtihaan,’ represents a spellbinding fusion of Bollywood and Hip-Hop genres, culminating in a thrilling and electrifying auditory journey. This track signifies the fourth installment of the original Melody x Hip Hop music tracks, each presented through Royal Stag Boombox’s distinctive phygital format.
With music serving as an integral passion point for Seagram’s Royal Stag, today’s youth exhibit a penchant for exploring innovative musical forms. Royal Stag Boombox aspires to stimulate the creative imagination of this generation by harmonizing the musical heritage they’ve inherited in the form of Bollywood melodies with the genre that resonates with them most profoundly, Hip Hop. ‘Imtihaan,’ the fourth song in this series, is now available for audiences on YouTube, various social media platforms, and major audio streaming services.
