06
Jun
As the Digital Adex juggernaut moves ahead unabated, Vi aims to participate as a major player in the multibillion-dollar Indian advertising industry. With this, Vi, India’s leading telecom operator, announced the launch of its own world-class ‘Ad-Tech’ platform - Vi Ads – an AI/ML-driven Adtech platform, that gives marketers a programmatic media buying platform that is cutting edge and ROI focused. Riding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through multiple channels like Vi-owned digital media-Vi App, Vi Movies & TV App, and traditional channels like SMS,…
