28
Nov
Black Friday generated a record $9.8 billion in U.S. online sales, up 7.5% from a year earlier. According to Adobe Analytics, mobile shopping has created $5.3 billion in online sales. Black Friday's best-selling categories were electronics such as smartwatches and televisions, as well as toys and gaming, CNBC reports.Vivek Pandya, a chief analyst at Adobe Digital Insights, was quoted as saying, "We have seen the emergence of very strategic consumers in the last one year where they are really trying to take advantage of these marquee days so that they can get the maximum discounts. Pandya noted that influencer and…