India

Flipkart’s Shopsy steers 34X growth for sellers in Krishnanagar
26 May

Flipkart’s Shopsy steers 34X growth for sellers in Krishnanagar

Business Correspondent0 CommentsBusiness, India,
Flipkart’s social commerce platform, Shopsy recently launched the Summer Store, a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products across categories. As a testimony to this endeavor, sellers in Krishnanagar recorded nearly a 34X growth in sales bolstered by the summer store initiative. The summer store recorded increased demand across consumer cohorts contributing to positive growth in Krishnanagar. Shopsy Summer Store is a one-stop-shop for products ranging from electronics, personal care, baby care, food and beverages, apparel, swimwear, and kitchenware including air conditioners, deodorants, baby sunscreen, aerated drinks, cotton clothes for men and…
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Sony’s 67th lens in its mirrorless E-mount lineup
26 May

Sony’s 67th lens in its mirrorless E-mount lineup

Business Correspondent0 CommentsBusiness, India,
In its mirrorless E-mount lineup, Sony India launched the 67th lens – FE 24-70mm F2.8 GM II (model SEL2470GM2). The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators. Sony developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s ‘G Master’ series. The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and…
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KFC: Louder the cheer, bigger the discount
26 May

KFC: Louder the cheer, bigger the discount

Business Correspondent0 CommentsBusiness, India,
KFC launched the first-ever voice-activated mega offer on the KFC App - Howzzat! Customers can download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as they can; because the louder they cheer, the bigger the offer. Talking about the new feature, Moksh Chopra, CMO, KFC India said, “We all know how KFC is the perfect companion for cricket matches. A first for the QSR category, we have introduced an app-exclusive voice-enabled offer that encourages fans to shout ‘Howzzat’. The louder they cheer, the higher the discount. This unprecedented tech disruption is…
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Flipkart’s Shopsy Summer Store in Berhampore
26 May

Flipkart’s Shopsy Summer Store in Berhampore

Business Correspondent0 CommentsBusiness, India,
Flipkart’s social commerce platform, Shopsy recently launched the Summer Store, a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products across categories. As a testimony to this endeavor, sellers in Berhampore recorded nearly a 25X growth in sales bolstered by the summer store initiative. The summer store recorded increased traction from women buyers which indicates a positive women reseller growth in Berhampore. Shopsy Summer Store is a one-stop-shop for products ranging from electronics, personal care, baby care, food and beverages, apparel, swimwear and kitchenware including air conditioners, deodorants, baby sunscreen, aerated drinks, cotton clothes…
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India Life Skills Glossary explains 51 life skills
25 May

India Life Skills Glossary explains 51 life skills

Business Correspondent0 CommentsBusiness, India,
The Life Skills Collaborative (LSC) has launched the India Life Skills Glossary, a comprehensive repository of life skills, created and contextualized to the needs of India’s young people and education system. It defines and explains 51 life skills that are essential for people between the ages of 11-18 years to develop necessary personal capabilities to fulfill their human potential while also adapting to an ever-changing world. It aims to provide students, learning ecosystems and parents with a common vocabulary to better understand and adopt life skills. It will be open for feedback and comments from the general public till February…
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Flipkart’s Shopsy steers 17X growth for sellers in Midnapore
25 May

Flipkart’s Shopsy steers 17X growth for sellers in Midnapore

Business Correspondent0 CommentsBusiness, India,
Flipkart’s social commerce platform, Shopsy recently launched the Summer Store, a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products across categories. As a testimony to this endeavor, sellers in Midnapore recorded nearly a 17X growth in sales bolstered by the summer store initiative. The summer store recorded increased traction from male buyers which indicates a positive male reseller growth in Midnapore. Shopsy Summer Store is a one-stop-shop for products ranging from electronics, personal care, baby care, food and beverages, apparel, swimwear and kitchenware including air conditioners, deodorants, baby sunscreen, aerated drinks, cotton clothes…
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AMH SSC donates CSR fund to empower the youth of India
25 May

AMH SSC donates CSR fund to empower the youth of India

Business Correspondent0 CommentsBusiness, India,
Apparel Made-Ups Home Furnishing Sector Skill Council (AMH SSC) donated Rs. 51 lakhs from their Corporate Social Responsibility (CSR) funds to National Skill Development Fund (NSDF) to empower the youth of India with skill training. The cheque was presented by the Chairman of AMH SSC Shri Premal Udani to the Secretary of MSDE Shri Rajesh Aggarwal in the presence of many dignitaries. CSR funds can also contribute towards scaling up skill development initiatives by financially supporting activities across the skill development value chain, capacity building and managerial support. It has been the single largest Sector Skill Council by securing maximum…
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Hero MotoCorp launches the New Splendor+ XTEC
25 May

Hero MotoCorp launches the New Splendor+ XTEC

Business Correspondent0 CommentsBusiness, India,
The world’s largest manufacturer of motorcycles and scooters Hero MotoCorp launched the new edition of iconic motorcycle Splendor – the Splendor+ XTEC. The Splendor+ XTEC with segment-first Full Digital meter with Bluetooth connectivity provides the rider with maximum functionality and information.It features a side-stand visual indication and a ‘Side-stand Engine cut-off’. The motorcycle also features a Bank-angle-sensor that cuts off the engine during a fall. It also comes with an Integrated USB Charger and Hero’s revolutionary i3S Technology, Call &SMS alert, RTMI (Real Time Mileage Indicator), low fuel indicator, LED High-Intensity Position Lamp (HIPL) and exclusive graphics. It comes with…
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Flipkart’s Shopsy shifts shopping trends in Karimpur
25 May

Flipkart’s Shopsy shifts shopping trends in Karimpur

Business Correspondent0 CommentsBusiness, India, , ,
A social commerce platform from Flipkart, Shopsy continues to reach the remotest corners of the country. With people increasingly prioritizing their physical and mental well-being by making healthier life choices, a similar shift in their shopping trends has been seen in the city of Karimpur (West Bengal). Given the wide range of value-based products that are available on Shopsy, customers from Karimpur are purchasing items majorly related to baby care and personal care, indicating the sustenance of conscious shoppers in the city. Sellers in Karimpur have garnered a 9X growth in their sales over the past month. Among many other…
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Shahid Kapoor & Rana Daggubati team with Colgate
25 May

Shahid Kapoor & Rana Daggubati team with Colgate

Business Correspondent0 CommentsBusiness, India, ,
The market leader in oral care, Colgate-Palmolive (India) Limited launched a new campaign for its toothpaste brand ‘Colgate Strong Teeth’ - ‘Daant Strong Toh Main Strong’. The brand puts the spotlight on the link between Strong Teeth and Nutrition and the significant role of the strength of teeth to chew all kinds of food to aid in better digestion, and hence the body absorbs better nutrition. This is also the first time the brand roped in Shahid Kapoor and Rana Daggubati to play the role of new-age dads, deeply invested in their child’s health. Where they effectively communicate the secret…
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