Indian consumers are bullish on online shopping during the upcoming festive season, according to a study by Nielsen Media India on behalf of Amazon India. The study found that 81% of consumers have a strong sentiment and intent to shop online, 78% trust online shopping, and 1 in 2 intend to increase online spending compared to last year.Consumers are looking for a wide selection of products, unmatched value with competitive pricing, and the convenience of easy returns and exchanges. Amazon.in is the go-to online shopping destination for 68% of consumers, and almost half of consumers identify it as the most trusted and loved online brand for festive shopping.
The study also found that 87% of consumers in metros and 86% in tier-2 cities prefer to shop online during the festive season. Over 77% of consumers say that online festive shopping events enhance the convenience of their online shopping experience with options like faster delivery. More than 70% of consumers wait for online festive shopping events to purchase electronics items, attracted by the offers and new brand launches. Over 75% of consumers are also excited about attractive bank offers and No-Cost EMIs. Amazon.in is the most preferred online brand for consumers to shop this festive season across Large Appliances (51%), Mobiles/Smartphones (44%), and Consumer Electronics (43%). 3 in 4 consumers wait for online festive shopping events to purchase large appliances, as these events give them access to new brands and product launches.
Amazon.in is also the most preferred online shopping brand for consumers across Apparel, Footwear & Fashion Accessories (38%) and Beauty (35%) this festive season. Nearly 80% of consumers say that online festive shopping events provide access to trendy brands for apparel, footwear, and various fashion accessories, with nearly 64% sharing their intent to purchase across these categories this festive season. Gen-Z consumers are the most interested in these categories (69%). In addition, 77% of consumers say that these online shopping events offer convenient features such as virtual try-on (VTO), sizing charts, and “shop the look” prompts, enhancing the shopping experience and reducing chances of error while buying. 76% of Indian consumers purchase luxury and authentic beauty brands during online festive shopping events. An impressive 74% affirmed their confidence in online festive-led shopping events to deliver genuine and original beauty products.41% of consumers embrace Amazon.in for all their Grocery needs, making it their most preferred brand to shop online this festive period. An impressive 75% of consumers believe in the convenience of online shopping events to offer the finest quality grocery and everyday essential products.
In addition, 76% appreciate that these online festive shopping events provide convenient delivery slots, effectively saving time, which they can spend celebrating with friends and family. Digital payment methods are on the rise, with 42% of respondents choosing UPI for online festive shopping. In addition, 57% indicated that their favoured digital payment method for earning rewards and cashback is UPI, especially during the festive season.Overall, the study shows that Indian consumers are excited and bullish about online shopping during the upcoming festive season. Amazon.in is the most preferred online shopping destination for consumers, offering a wide selection of products, unmatched value, convenience, and trust.
