Amazon has announced that Indian exporters on its Amazon Global Selling program are launching over 50,000 new products for the annual Black Friday and Cyber Monday (BFCM) sale events. This year, customers will have more days to shop than last year’s event. The sale event will feature a range of products across categories such as Home and Kitchen, STEM Toys, Apparel, Health and Personal Care, Office Products, Jewelry, Beauty, and Furniture. Amazon has also slashed the subscription fee for new exporters joining its program for the first three months from $120 to just $1. The program also expands its flagship cross-border logistics program, Seller Exports & Delivery (SEND), by offering a hassle-free ocean freight logistics solution at competitive rates and end-to-end trackability. Amazon Global Selling provides exporters access to multiple peak shopping seasons and global sale events throughout the year to accelerate their business growth.
Hemant Pisharody, Business Head at Homespun Global says, “Our business on Amazon Global Selling is trending nearly 4X YOY in 2023 with peak shopping events like Prime Day leading to nearly 10x vs BAU sales. We are excited about the Black Friday and Cyber Monday sale event and are looking forward to a similar business lift during the holiday season.”
