Earlier this month, the Indian Olympic Association (IOA) ended its 60 million rupees deal with Li Ning two months before it was due to expire after the Tokyo Games.
Chinese companies have faced a backlash in India since 20 Indian soldiers were killed in action with Chinese forces in Ladakh’s Galway Valley.
India’s cricket board BCCI has offered $1.35 million in financial support to the country’s National Olympic Committee, which dropped Chinese sportswear maker Li Ning as its official kit partner citing public sentiment ahead of the Tokyo Games.
The BCCI said it hoped the “monetary gesture” would help Indian athletes bring home a record number of medals from Tokyo.
“The BCCI wishes all the athletes representing India in the Olympics all the very best and hopes that they return with more medals than ever before.”
The IOA also received notice of support last week from MPL Sports Foundation, which came on board as principal sponsor in a deal worth 80 million rupees that covers the Tokyo Olympics as well as the Asian and Commonwealth Games next year.
The IOA also welcomed Indian conglomerate JSW Group and dairy product brand Amul as its Tokyo partners last week, each bringing in 10 million rupees.
“We have been negotiating with different firms not just for Tokyo but also for the future events,” IOA President Narinder Batra told Reuters by telephone, “It’s an ongoing process, not a reaction to the departure of our earlier kit sponsor. “But we are thankful to the BCCI for their support for the Tokyo Games,” Mr Batra added.
