One of India’s fastest growing D2C brand Melorra, that specializes in trendy, light-weight, BIS hallmarked gold jewellery at affordable rates. It has also released its new festive ad-campaign #HarGharMelorra with the promise to adorn every Indian woman giving them the option to pick and choose from its huge range and designs for every single day of the Pujo and the festivities ahead. The brand will be launching every Friday – a new collection with a total of 75+ designs in gold and diamond.
In its new festive collection Melorra will be launching 4 new collections to perfectly capture the zest and fervour of the festive season. The brand only recently expanded in the east with experience centers inKolkata, Siliguri, Bhubaneshwar and Guwahati and is looking at marking up to 350 experience centers pan India by the FY ’26.
Founder and CEO of Melorra Saroja Yeramilli, , said, “After 2 years of Covid spell, this year people are going to be celebrating in a big way, with friends and family. Our campaign, #HarGharMelorra, is yet another step in this direction, to reach out to the remotest of markets and also increase accessibility to our entire gamut of products to a larger cross section of customers. Our designs are inspired by global fashion trends and are just the perfect choice for every occasion. Our aim is to amalgamate the passion that Indians have for gold, with the change in perspectives and palateswhich comes out beautifully in our designs.”`
