The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India’s first country-specific size chart, which will give Indians, clothes that fit better. The survey for mapping will collate basic data like gender, locality and age. The first phase of the survey will look into a size chart for 15-65+ years of age, while the second phase will map sizes for children. The entire scanning process will take around 15 minutes per scan.
The INDIA size multicity sizing survey using non-contact human safe 3D body scanning technology will enable India to come up with standard body size for Indian population. To achieve the target to cover more than 25000(Twenty-Five Thousand) people in the age group of 15- 65 years in six different cities located in six regions of India, 3D body scanning technology has been in Kolkata and is currently at NIFT & Titly banquet in 81 A, Ballygunge Pl, Ballygunge Place, Ballygunge, Kolkata, West Bengal 700019.
The survey is being carried since July 2021 by support of the Design Smith Pvt. Ltd. who are the On Ground Execution partner for this project. Noopur Anand, PI, INDIAsize said, “India having its own size chart is rapidly becoming a reality from a dream and finally the Indian consumers will be able to buy clothes which are made for them by the data collected from them and hence will fit them better”.
