Swiggy Instamart has kicked off its mega festive campaign, the Quick India Movement Sale 2025, offering shoppers nationwide discounts ranging from 50–90%* on over 50,000 products. The 10-day sale, live from September 19–28 on the Swiggy and Instamart apps, promises lightning-fast delivery in 10 minutes* alongside blockbuster festive deals.
Consumers can access deep discounts across smartphones, electronics, appliances, beauty, home décor, and toys from leading brands such as Apple, OnePlus, JBL, Philips, L’Oréal Paris, Barbie, LEGO, Dove, and boAt. Among the highlights are OnePlus Nord CE4 Lite at ₹16,999, OPPO K13x 5G at ₹12,499, and the Lenovo IdeaPad Slim 3 at ₹48,999. Popular “Golden Hour” deals include Hammer AirFlowearbuds at ₹349 and Cello dinner sets at ₹799.
In Kolkata, the sale is expected to fuel early festive demand ahead of Durga Puja, traditionally the city’s biggest shopping season. Retail watchers note that Instamart’s entry into quick commerce festival sales could draw urban millennials and families looking for instant delivery of festive essentials—from smartphones to home décor—thereby intensifying competition with offline retailers and e-commerce giants. Instamart has also partnered with Axis, ICICI, HDFC, and other banks, alongside digital wallets like PhonePe and Amazon Pay, to extend additional savings and cashback offers to customers.
