Instamart, India’s leading quick commerce platform, has announced its first-ever annual mega sale, the Instamart Quick India Movement 2025, billed as the country’s quickest sale. The 10-day shopping festival will be live on the Instamart and Swiggy apps from September 19 to 28, offering customers discounts between 50% and 90% across more than 50,000 products, delivered in just 10 minutes.
The sale will feature blockbuster deals on smartphones from OnePlus, Oppo, Xiaomi, and realme, as well as gadgets and appliances from boAt, JBL, and Philips. Home and kitchen brands like D’Decor, Bergner, and Borosil, along with personal care essentials from L’Oréal Paris, Dove, and Himalaya, will also see steep discounts. Popular toy brands like LEGO, Barbie, and Monopoly add to the festive mix.
In Kolkata, traders are watching the move closely, with many highlighting how quick-commerce platforms are reshaping consumer behavior. While traditional markets like Gariahat and New Market still attract festive shoppers, younger customers in the city are increasingly turning to app-based platforms for convenience and deals. Retailers believe the Quick India Movement could drive a surge in festive online shopping demand. Instamart has partnered with brands like boAt, Pampers, and Nestasia, along with Axis Bank, which is offering an additional 10% instant discount on credit card purchases.
