ITC Mangaldeep has officially launched a premium range of gift boxes, marking its entry into the luxury gifting segment just in time for the festive season. The new collection features the Mangal Morning Giftbox, Temple Treasures Giftbox, and an exclusive Diwali Giftbox, all designed to enhance family celebrations and honor the cherished tradition of gifting in Indian culture.
Each gift box offers a unique aromatic experience: the Mangal Morning Giftbox captures the essence of tranquil dawn rituals, while the Temple Treasures Giftbox evokes the spirit of pilgrimage with sacred fragrances reminiscent of Kedarnath and Badrinath temples. The collection also includes Premium Dhoop Sticks and Cones in captivating scents like Black Oudh, Javadu, Sandal & Patchouli, and Lavender & Amber.
In Kolkata, the launch is expected to resonate well with local consumers who value traditional gifting during festivals. With the rise of quick commerce platforms such as Zepto, Swiggy Instamart, and Amazon, these luxurious offerings will be readily accessible, catering to the city’s festive spirit and preference for premium products. Commenting on the launch, Mr. Gaurav Tayal, Chief Executive of ITC Ltd.’s Matches & Agarbatti Division, emphasized the brand’s commitment to blending tradition with modern gifting practices, aiming to create meaningful connections through fragrance this Diwali.
