Sonam Kapoor is set to star as the new brand ambassador for ITC Vivel, a soap brand that focuses on providing soft and well-nourished skin. The TVC, directed by Brand David, is set in a natural setting surrounded by aloe vera, a rich ingredient in the soaps.
The film highlights the gentle and nurturing qualities of the Vivel Aloe Vera Soap, making it suitable for individuals of all ages. The campaign is set against a fresh backdrop, highlighting the brand’s commitment to natural beauty.
Sonam Kapoor expressed her excitement to represent ITC Vivel, stating that she believes in the brand philosophy of taking care of one’s skin and the goodness of nature, which helps keep it soft and radiant, making her comfortable in her own skin. She commented, “I’ve always believed that you can be comfortable in your own skin when you truly take care of it and I believe that the goodness of nature and its bounty has a way to keep our skin soft and radiant.”
