Jaguar Land Rover (JLR) has announced a new Open Innovation strategy to accelerate next-generation technology and sustainability to support its Modern Luxury vision for the business, its partners, and customers. It will help the business identify digital services, products, tools, and processes for it to achieve its goal of net-zero by 2039 while creating new value chains for the business.
JLR will launch a first-of-its-kind innovation hub in the UK in partnership with the corporate innovation platform and investor, Plug and Play.
Two separate partnerships with CuboItau and Firjan will provide access to the vibrant Latin American start-up ecosystem. The announcement is part of JLR’s Reimagine strategy: to be the creator of the world’s most desirable, luxury vehicles for the most discerning of customers. Activities will be located close to Jaguar Land Rover’s headquarters in the West Midlands, the heart of the UK’s automotive industry. CuboItau, located in São Paulo, currently hosts hundreds of start-ups covering several industries like fintech, agribusiness, healthcare and retail. Jaguar Land Rover will play a key role in Cubo’s newly created Smart Mobility Hub, which will spearhead innovations for the automotive sector. Firjan is a private entity that represents industrial and business sectors in Rio de Janeiro state. JLR has appointed 70+ ‘champions’ from across key business areas.
The Executive Director of Strategy and Sustainability at Jaguar Land Rover François Dossa said, “We will explore everything from second-life batteries and circular economy to new fintech, insurtech, and digital services.”
