Bringing forth a power packed blend of traditionally effective ingredients to tackle Indian hair concerns, Nykaa Naturals Hair launches a new campaign with Janhvi Kapoor as the face. Born and rooted in Indian rituals of haircare, Nykaa Naturals seamlessly understands Indian hair types and common concerns due to variable Indian environmental conditions like hard water, pollution, humidity, UV damage, dust, and dirt.
Nykaa Naturals combines traditional hair care remedies with research to provide special care for Indian hair. Janhvi Kapoor is the perfect fit for Nykaa Naturals Hair Care, infused with traditional hair loving ingredients like Apple Cider Vinegar, Ginger, Fenugreek, Onion, Amla, Curry leaves, Fermented Rice Water, Charcoal, and Shikakai.
The campaign will bring Janhvi’s association to life via onsite, digital, and social media campaigns, with a brand film focusing on Indian Hair Care. Janhvi Kapoor says, “Nykaa Naturals Hair Range is something that resonates with the idea of replicating the use of natural ingredients in a more advanced form and being able to provide hair with the nourishment it needs to be healthy.”
