JawaYezdi Motorcycles celebrated World Coffee Day with the launch of its premium, limited-edition single-origin Yezdi Coffee, in partnership with Levista Coffee. The launch coincided with the revival of the iconic JawaYezdi Nomads riding program through the 2025 Nomads Brewscape, ‘Roots to Routes’, an immersive journey from Mysore to Coorg. Riders and enthusiasts experienced the newly launched Yezdi Roadster while exploring Coorg’s rich coffee heritage. Speaking on the launch, Anupam Thareja, Co-founder of Classic Legends, said, “Creating authentic experiences like Nomads rides and Yezdi Coffee connects the spirit of exploration with moments of indulgence. It exemplifies our innovative approach in blending motorcycling with lifestyle.”
The Yezdi x Levista Coffee pack offers two specially curated varieties: a 100% Arabica single-origin brew from Mysore Nuggets Extra Bold beans with chocolate, nut, and caramel notes, and a medium roast Robusta-Arabica blend delivering a rich, aromatic flavour with a silky texture. Priced at Rs. 1,999, the pack is available for prebooking on www.jawayezdimotorcycles.com In Kolkata, JawaYezdi enthusiasts welcomed the coffee launch enthusiastically, citing a growing interest in lifestyle-oriented motorcycling experiences. Dealers in the city reported high inquiries and pre-booking interest, reflecting Kolkata’s affinity for premium motorcycling culture and gourmet coffee experiences.
The Nomads program, active since 2018, continues to strengthen brand loyalty through adventure rides, cultural immersion, and collaborations with music, arts, and the armed forces, highlighting JawaYezdi’s commitment to building vibrant rider communities.
