Global superstar JENNIE has officially launched her highly anticipated new single and music video, “Mantra,” through Columbia Records/ODDATELIER. The release has generated significant buzz, marking a bold new chapter for the multi-talented artist. Directed by Tanu Muino, known for her work with Dua Lipa and Harry Styles, the music video showcases JENNIE’s vision of female empowerment and self-expression.
In her own words, JENNIE describes “Mantra” as the ideal anthem to kick off her new era. “The song was inspired by my time recording in Los Angeles and hopefully fans feel that energy,” she stated. “It’s energetic and empowering, encouraging women to love themselves for who they are.” The track features a hard-hitting bass line and a catchy refrain that emphasizes joy and self-acceptance, resonating with her fans.
In Aizawl, “Mantra” is expected to make waves as it reaches local music enthusiasts who are increasingly embracing global pop trends. JENNIE’s powerful message of confidence and positivity aligns perfectly with the aspirations of the youth in Aizawl, making this single not just a musical release but a cultural phenomenon.
