World Gold Council has launched its report ‘Jewellery Demand and Trade’, as part of a series of in-depth analysis on the Indian gold market. The report examines the demand and importance for gold jewellery in India after a shift in the consumer behavior over the years.
It throws light on the jewellery segmentation in India while also dissecting the regional, income and demographic demand for gold jewellery. It further explores some of the largest gold jewellery export destinations for India and a solid outlook for the industry.
The report shows that, Bridal jewellery dominates the gold jewellery landscape, enjoying 50-55% of market share in India. Rural India is the largest consumer of gold jewellery occupying 55-58% of the market share. Somasundaram PR, Regional CEO, India, World Gold Council, said, “we have created countless reasons and joyous occasions to accumulate gold. Bridal jewellery segment alone accounts for nearly half of the market share with rural India being the largest consumer of gold jewellery in the country”.
