JLR India accomplishes highest ever Q1 sales

JLR India reported a 102% Q1 sales growth in Q1 FY24, with 1048 units sold. This was driven by 209% growth in Range Rover, Range Rover Sport, and Defender sales, contributing 78% of the current order book.The order book for Q1 FY24 grew by 88% due to the launch of the New Range Rover and New Range Rover Sport, and the overwhelming response to the Defender.

 This increase covers over six months of sales and is consistent month-on-month. JLR’s certified pre-owned business in India grew by 137% in Q1 of 2024, reflecting the increasing demand and equity of its brands. The company has a planned product line-up, including the Range Rover Velar, which has already begun bookings.

 JLR has announced its new corporate identity and House of Brands approach to highlight the unique DNA of its brands, including Range Rover, Defender, Discovery, and Jaguar, and accelerate the company’s vision delivery. Mr. Rajan Amba, Managing Director, JLR India, said, “Backed by the growing demand among our discerning clients, our order book remains strong and growing, and we are excited and confident of our India story ahead.”

By Business Bureau

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