JLR announced exciting plans to accelerate its transition to become the world’s leading modern luxury car manufacturer revealing its Halewood plant, in the UK, will become an all-electric production facility and its next generation medium-size SUV architecture, electrified modular architecture (EMA), will now be pure-electric.
In an update to global media at JLR’s centre in Gaydon, Chief Executive Adrian Mardell reaffirmed the business’s commitment to its Reimagine strategy, which will reposition the company as an electric-first, modern luxury carmaker by 2030, as JLR makes strides towards its financial goals of achieving a net cash positive position by FY25 and double-digit EBIT by 2026.
JLR is investing £15 billion over five years in its industrial footprint, vehicle programmes, autonomous, AI and digital technologies and people skills. The Halewood plant in Merseyside, UK, will become an all-electric manufacturing facility and the Engine Manufacturing Centre in Wolverhampton, UK, will be renamed the Electric Propulsion Manufacturing Centre. Pre-order books will open for the first all-electric Range Rover later this year and the first of three reimagined modern luxury electric Jaguars will be a 4-door GT built in Solihull, UK. JLR CEO Adrian Mardell said: “This investment enables us to deliver our modern luxury electric future, developing new skills, and reaffirming our commitment to be net zero carbon by 2039.”
