Parents looking for new skincare options for their babies have another choice with Johnson’s®️ Baby launching its new Milk & Rice Range, a product line inspired by the nourishing qualities of milk and rice. Alongside the launch, the company has introduced its ‘PoshanKaPehlaSparsh’ campaign, drawing on the traditional Indian Annaprashan, or MukheBhaat, ceremony to highlight the importance of caring for a baby’s delicate skin from Day 1 through its ‘Food for Skin Ritual’ concept.
The Johnson’s®️ Baby Milk & Rice Range includes Soap, Wash & Shampoo, Lotion and Face & Body Cream, formulated with milk proteins, rice bran protein, Vitamin E, glycerin and a multivitamin complex. According to the company, the products are clinically proven mild, pH balanced and hypoallergenic, while the Nourishing Milk & Rice Lotion and Face & Body Cream deliver up to 24-hour moisturisation through lightweight, fast-absorbing formulations that help strengthen a newborn’s natural skin moisture barrier.
Commenting on the launch, PeeyushUnikkat, Group Product Manager – Johnson’s®️ Baby, said the range builds on the long-standing trust Indian families place in milk and rice by extending their nourishing benefits to baby skincare from the very first touch.
The campaign film portrays the joyful atmosphere of a baby’s first food ceremony and will be promoted across digital platforms and social media, with influencer partnerships aimed at helping parents learn more about the new Johnson’s®️ Baby Milk & Rice Range and its focus on gentle care and nourishment.
