Mumbai, India — Johnson’s® Baby has launched its latest television campaign, “Protection* ka Promise Pehle Din Se,” featuring Bollywood icons Anil Kapoor and Sonam Kapoor. Conceptualized by DDB Mudra, the campaign underscores the brand’s commitment to protecting infants’ delicate skin from day one with its specially formulated products.
The campaign showcases a charming interplay between the father-daughter duo. Anil Kapoor, portraying a concerned grandfather, questions the efficacy of maintaining a baby’s moisture post-bath. Sonam Kapoor, in response, highlights Johnson’s Baby Soap’s unique formulation with glycerin and vitamin E, designed to preserve natural moisture and protect the baby’s skin barrier.
Anil Kapoor expressed, “Joining forces with Sonam for this campaign was truly rewarding. Johnson’s has been a trusted choice in our family.” Sonam Kapoor added, “As a mother, using gentle, safe products is essential for my baby’s skin. This campaign beautifully reflects that commitment.”In Shillong, Johnson’s Baby products are highly valued for their quality and reliability. The new campaign is expected to enhance brand visibility and drive consumer interest in the region. Local retailers anticipate a boost in sales as the campaign reinforces Johnson’s Baby’s reputation for delivering superior skin protection from day one.
